The Beachcomber Cafe is a high-end casual restaurant on the sand of Crystal Cove in Newport Coast. The aesthetics of The Beachcomber Cafe rebrand is minimalistic with a nautical influence. The primary typeface is Mission Gothic a sans serif which incorporates the laid back atmosphere of the restaurant. The secondary font is Mission Script, a simple script font to provide contrast while also incorporating an upscale feel. The color palette is sophisticated, while still making the colors easily associated with the beach. The logo mark takes the initial “B” and incorporates a simple circle with lines through it to represent the sun, and the bottom counter includes wavy lines to represent the fluid motion of the water, creating a simplistic logo that connects to the restaurants' unique location.
