The Orange International Street Fair (OISF) is an annual food and culture fair that takes place in Historic Old Towne Orange. Each labor day weekend OISF welcomes over 400,000 attendees to enjoy art, entertainment, and food from over sixteen different countries. What makes this event truly special is the fact that each of the booths are run by a local non-profit or charity, and the profits from each booth go directly to the cause.
For the 2018 campaign, our goal for the messaging and branding was to highlight the positive impact that the fair has on the community, while also encapsulating the unique atmosphere and history of Old Towne Orange.
