Design System
Yahoo's marketing web presence spans multiple sites — including the corporate site and the Yahoo Advertising B2B site — and needed to feel unified while still flexing for each site's unique content and audience. I worked with the team to define our design system that specified classes such as typography, color, spacing, interactions, and buttons, which made it possible to create new section structures based on content needs while maintaining visual consistency across both sites.
Yahoo Inc: One Site, Many Audiences
Yahooinc.com is the public face of the company — to press, partners, job candidates, and the public at large — which means it has to work for an unusually wide range of stakeholders at the same time. Over the course of this work I've collaborated directly with groups spanning executive leadership, PR, corporate security (branded internally as "The Paranoids"), real estate, DE&I, and accessibility — each with different priorities, different comfort levels with the brand, and different definitions of "done." Part of the job was translating that into one coherent site rather than a patchwork — negotiating scope, setting expectations, and making sure the design system held up no matter who was requesting the page.
That work was recognized with a 2022 Webflow Award in the Rebrand category.
Yahoo Advertising: From Redesign to Ongoing Engine
Yahoo Advertising (formerly Yahoo Ad Tech / Yahoo for Business / Yahoo DSP — the name has changed more than once) is the site where Yahoo makes its case to advertisers and agencies. I led creative on its redesign in September 2022 and have owned it as an ongoing content engine since.
That ongoing work is less "one big launch" and more a steady cadence: blog posts, event pages, news updates, campaign landing pages, and header/inline imagery, all while keeping the site aligned with a fast-moving industry narrative (privacy law changes, cookie deprecation, DSP positioning) and Yahoo's evolving brand.
