Yahoo Inc.: One Site, Many Audiences
Yahooinc.com is the public face of the company — to press, partners, job candidates, and the public at large — which means it has to work for an unusually wide range of stakeholders at the same time. Over the course of this work I've collaborated directly with groups spanning executive leadership, PR, corporate security (branded internally as "The Paranoids"), real estate, DE&I, and accessibility — each with different priorities, different comfort levels with the brand, and different definitions of "done." Part of the job was translating that into one coherent site rather than a patchwork — negotiating scope, setting expectations, and making sure the design system held up no matter who was requesting the page.
That work was recognized with a 2022 Webflow Award in the Rebrand category.
