Yahoo at Advertising Week
Advertising Week New York brings together leaders across marketing, media, and tech. I led the design for Yahoo's two events, aimed at building momentum and spending real time with key clients and partners. We curated two events: an intimate breakfast for women leaders, and a happy hour for the broader client and partner community. Each event carried its own identity within one system, a soft "Rise & energize" palette for the morning, a bolder "Sip Savor Connect" look for the evening, tied together across invites, registration, and on-site signage.